The Brand
Our first session has a case concerning brand management and the qualifications of becoming a successful brand manager at a large international company. Coca-Cola is looking for Stills Brand Manager's position and I am interested in applying for the job. Brand management is something that I have always dreamed of and what better brand to manage than Coca-Cola. I mean after all they basically re-branded Santa Claus. The list of demands, expectations and responsibilities is overwhelming. The possibilities are endless though. The detailed job description: https://www.linkedin.com/jobs/view/382691674/ The session's main problem: How to understand brand management and the roles of the brand manager, the employees and external consultants? With five learning objectives: 1) What is brand management? 2) What are the brand manager’s tasks and responsibilities? 3) What are the steps in the